When the idea is confirmed and allowed to enter the shooting stage, the advertising company will submit the creative copy, picture description and the storyboard of the proposal to the client to the appropriate production company (may be more than one), and note the length, specifications, delivery date, purpose, mission, plot, creative points, atmosphere and taboos of the advertisement in writing as necessary. To help the production company understand the creative background, target object, creative origin and performance style of the advertisement. The note also requires the production company to submit estimates and production schedules for selection within a limited time frame.

Pre-shoot preparation

1. Valuation: After the production company receives the Storyboard Briefing, the production company will estimate the appropriate production plan and corresponding price based on its understanding of the creativity and submit it to the advertising company for the confirmation of the advertising company and advertisers.

2. Customer confirmation: The advertising company will submit the production company's valuation to the customer, and when the customer confirms it, the customer, the advertising company and the production company will sign a specific production contract.

3. Preparation Meeting: PPM is the abbreviation of English Pre-Product Meeting. In PPM, the production company will inform the client and the advertising agency of the details of the filming of the advertising video, and explain the reasons. Usually the production company will submit more than one set of production scripts (Shootingboard), director's description, lighting tones, music samples, scenes, set plans, actor auditions, actor styling, props, costumes... All the details about the shooting of the advertising film are selected by the client and the advertising company, and finally confirmed one by one as the basis for the subsequent shooting.

4. The second preparation meeting: After another preparation, the production company will submit a new preparation plan for the unconfirmed parts of the production preparation meeting (PPM1) for the client and the advertising agency to confirm. If all the parts are confirmed, the production preparation meeting (Final PPM) will not be held, otherwise (if time permits) another production preparation meeting will be scheduled until the confirmation.

5, the production preparation meeting: This is the production preparation meeting, in order not to affect the entire production plan, not to confirm all aspects, the client, advertising company and production company must jointly negotiate the implementation of the plan, to be confirmed by the three parties, as the basis for later shooting.

6. Pre-shooting inspection: Before entering the formal shooting, the production staff of the production company confirms and inspects all the details determined at the production preparation meeting to prevent any details from happening on the shooting site and ensure the smooth execution of the shooting of the advertising film according to the plan.

Shooting According to the resolution of the production preparation meeting, the shooting work should be carried out by the shooting team in accordance with the shooting script at the arranged time and place. In order to be responsible for the client and the creativity, in addition to the film crew, usually the production company's producers will contact the client and the advertising company's account representative AE, the relevant creative staff to participate in the shooting. According to experience and working habits, in order to improve work efficiency and ensure performance quality, sometimes the Shooting sequence of shots is not according to the sequence of shots in the Shooting board shooting script. Instead, shots with the same and similar camera positions and depth of field are shot together. In addition, more difficult shots such as children and animals are usually shot first, while still life, close-up and product shots are usually arranged for shooting. Each shot is shot more than once to ensure that there is enough footage to be used for editing, and the director may also shoot more shots that are not in the script.

post-production