Advertising is different from general mass communication and publicity activities, mainly in the following aspects:

1. Advertising is a communication tool, which transmits the information of a certain commodity to a group of users and consumers by the organization that produces or operates the commodity (advertiser);

2. You need to pay for advertising;

3. The communication activities carried out by advertisements are persuasive;

4. Advertising is purposeful, planned and continuous;

5. Advertising is beneficial not only to the advertiser but also to the target audience. It provides users and consumers with useful information.