With decades of development history, advertising has developed into an advertising model with rich media types, diverse forms of expression and rapid development. Especially in recent years, with the advertising resources of TV and newspaper being more and more fully developed, outdoor advertising has attracted attention from all parties because of its development quality and quantity.

With the increasing competition in the advertising industry, domestic advertising enterprises pay more and more attention to the research of the industry market, especially the in-depth study of the development environment of enterprises and the change of customer demand trend. Because of this, a large number of domestic advertising enterprise brands have risen rapidly, and gradually become the advertising industry!

Since the 1990s, China's advertising industry has made a sudden development, and the investment of enterprises in advertising has increased at an average annual rate of 25%. In 2010, the total amount of advertising in China reached 45.2 billion yuan, and it is estimated to reach 51.5 billion yuan in 2011.

In the field of advertising industry segments, outdoor electronic screen advertising market, bus body advertising market and elevator print advertising market are widely concerned because of wide audience coverage and good advertising effect. Among them, the outdoor electronic screen advertising market accounted for a larger share in the outdoor advertising market, in the third quarter of 2011, China's outdoor electronic screen advertising market reached 2.216 billion yuan, an increase of 32%.

At present, the domestic outdoor advertising industry is mainly concentrated in first - and second-tier cities, of which the four first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen account for nearly half of the total outdoor advertising in the country. Due to the scarcity of media resources in first-tier cities in the past two years, LED publications have increased by nearly 15-30% year-on-year, and the price has risen significantly. The media price of commercial buildings in second-tier cities increased significantly, with an increase ranging from 20% to 40%. The first-tier cities of bus body and bus shelter remain at the same price, the average increase of second-tier cities is 9%, the average increase of third-tier cities is 3%, and the increase of outdoor customers in the market is further and the increase of the amount of investment also promotes the price growth of fourth-tier cities, with an average increase of 10%. In addition to CCTV Mobile because the media price is lower than other media suppliers in the market, the increase in the number of terminal screens in 2011 also led to an average price increase of 15%-25%.