According to different categories, the way, method, effect, difficulty and cost of design and production are not the same. At present, in the process of outdoor advertising production, computer design is an essential premise. However, in practical applications, computer design can not serve as the basis for the entire outdoor advertising design and production, and often things designed by computers will mislead and even destroy the final advertising effect. Therefore, the role of the computer in outdoor advertising is only a good tool, a reference, more time should play the subjective initiative and personalized creativity of all people involved in advertising (including advertisers), which is our little experience.

Outdoor advertising production process the following steps:

1. Design -- communication, creativity, sketches, computer first drafts

2. Planning - release Angle, reasonable selection of materials, innovative processing, computer draft

3. Production -- arrange time limit and strict construction

4. Adjustment - overall proofreading, process exchange, effect coordination, pursuit

5. Acceptance - overall acceptance, customer confirmation, after-treatment