Outdoor billboard is one of the indispensable and important parts of the city image, along with the urban reform and opening up along the way, its use form has become more and more diversified, it has been endowed with new connotations in the urban development, the construction of urban landscape, the development of economic benefits, the support of urban public facilities play an important role.

In recent years, with the development of Enshi's urban economic construction and tourism, the advertising industry has also developed. The development of advertising industry not only promotes economic growth and brightening the city, but also puts forward higher requirements for urban management. According to the relevant person in charge of the Enshi urban construction supervision brigade, there are mainly four categories of outdoor advertising in the urban area, with a total of about 3,200 pieces, but there are a series of problems. In the advertising planning and setting, the lack of scientific and reasonable overall planning, some outdoor advertising not only did not play a role in beautifying the city, but also affected the city appearance; In the examination and approval, limited by the professional and technical level, the overall grasp is not in place, which makes the billboard placement in Enshi disorderly, and a few billboards are damaged more seriously, forming a certain safety hazard; In terms of management constitution, business units (individuals) have weak legal awareness, and the review and release of advertising content cannot be carried out according to the relevant requirements and procedures, and it is highly arbitrary. Disordered advertising Settings not only affect the image of the city, but also have serious security risks. Therefore, Enshi billboard needs to be placed reasonably, which does not affect the beauty of the city, but also can promote economic growth.

Common ways to reinforce Enshi billboards