Wenzhou luminous word is a new way of advertising, compared with media advertising, it has the characteristics of cost-effective, beautiful appearance and energy saving and environmental protection. In the past, in everyone's impression, advertising is nothing more than advertising on major media or satellite TV, which makes many small and medium-sized enterprises prohibitive due to high advertising costs. Large companies also complain that the high cost of advertising does not achieve the desired revenue effect. Wenzhou luminous character structure by the word shell and light source of two parts, Wenzhou luminous character is different from the past acrylic blister character, hand-made Wenzhou luminous character shell on gloss than the machine engraving acrylic character is more vivid and beautiful. And compared with the traditional neon word a square of 20 watts of power consumption, the same area power consumption of Wenzhou luminous word is only one-tenth of its, but in the service life is more than ten times higher.

This is because the Wenzhou light word is a new type of light emitting power source - LED lights, LED lights are short for light-emitting diodes, its basic structure is an electroluminescent semiconductor material chip, and then silver glue or white glue is cured on the bracket, and then silver or gold wire is connected to the chip and circuit board, and then surrounded by epoxy resin for sealing. Thus play the role of protecting the internal core wire, and then install the shell, so the general seismic performance of the LED lamp is better. LED lights with high quality, energy saving and long service life as the main characteristics, in addition to its projection Angle adjustment range, the brightness of 15W is equivalent to the ordinary fluorescent lamp 40W, but also resistant to high temperature, moisture and waterproof and anti-leakage, so Wenzhou luminous word will have the characteristics of energy saving and environmental protection.